We consider Graphic Design to be the medium to solve a communication problem in a creative manner. It’s not about personal expression; that can be found in fine arts.  

Graphic Design is a discipline that requires creativity, research, communication skills, technologic and production proficiency, high perception and intuition.  

Photoshop and Illustrator are only tools: without the skills to use them to communicate an effective design, they are useless.  

We have found this to be a helpful analogy: Do you have a hammer? Yes? Does it make you a carpenter? No. If a hammer doesn’t make you a carpenter, then why would Photoshop would make you a Graphic Designer?  

Graphic Design isn’t about personal taste; it’s about finding the look that it will best represent your company or will solve a specific communication problem. We don’t serve our personal standards; we pursue aesthetics to satisfy our clients’ needs.